Football Insider has been told by Kieran Maguire that 'it makes a lot of sense' for Chelsea to find a long-term front-of-shirt sponsor this year.
Kieran Maguire drops verdict on secret £60m Chelsea talks - 'brought to them by Abramovich'
It ‘makes a lot of sense’ for Chelsea to plan a long-term front-of-shirt sponsorship deal with Riyadh Air.about Chelsea’s search for sponsorship partners this summer., Chelsea held a private meeting with representatives of Saudi state airline Riyadh Air to propose a possible front-of-shirt sponsorship deal.
The Blues have already agreed a one-year deal with Infinite Athlete for the 2023/24 season pending approval from the Premier League, but the Londoners are already looking ahead to the 2024/25 campaign. Riyadh Air are already the front-of-shirt sponsor of Atletico Madrid, but Chelsea are keen to offer them a pathway into Premier League sponsorship after holding talks over a deal worth as much as £60million per season.
Maguire believes a long-term sponsorship deal would be sensible for Chelsea as they look to maximise their revenue streams.
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