For a few months, the fashion label will take over a new private villa built by German architect Alexis Dornier.
Boss House Bali on the Indonesian island. More brands are moving beyond traditional retail spaces to create immersive brand experiences for customers.
Not to be outdone, German-based fashion and lifestyle label Boss has suited up to join the trend with a temporary villa takeover. Boss House Bali, a newly built private villa launched in partnership with luxury vacation rental management company The Luxe Nomad, is open for stays from June 16 till Aug 31.
The brand also pays homage to Bali by employing a distinctive terracotta hue which permeates every corner of the house. Terracotta, derived from the phrase “red clay”, is an element found in about half of Indonesian soils. “Guests can immerse themselves in the brand’s world by experiencing its sophisticated design aesthetic, refined craftsmanship and commitment to excellence in every aspect of their stay, from the villa amenities to the dining options,” she says.
They can also relax and unwind in the plethora of communal spaces. These include a sunken outdoor lounge and an aquamarine pool with a spiralling water slide.
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