Chat apps are dominating customer communications -New research from global cloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for... -
reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of conversational experiences. Infobip’s data shows an 80% and 62% increase in WhatsApp and rich communication services interactions respectively in the first half of 2022 compared to the same period in 2021.
To help businesses understand changing habits, Infobip analyzed more than 153 billion communications interactions on its platform from the first half of 2022 compared to the same period in 2021.
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