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No two skincare journeys are exactly the same and building a routine that is right for you is a very personal journey. K-beauty is all about tailoring skincare routines—whether one step or 10—to specific skin concerns, types, and goals. One skincare concern that plagues many of us is sensitive skin, and with so many products out there it’s hard to tell what actually worksKorea is a leader in sensitive skin-friendly products because many Korean women and men identify as having sensitive skin, especially due to high pollution levels in Korea, which exacerbate the issue.
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