The pop sensation’s three-word tweet gave the Harris campaign a way to connect with young people, but that wasn’t necessarily her intention.
“I obviously knew what I was doing,” the British pop star told the site, though she didn’t know she’d be influencing the campaign, as she’d only meant the tweet as “something positive and lighthearted.”, a “brat” is a “very honest” and sometimes messy party girl. Her album of the same name has spawned thousands ofdropped out of the presidential race and endorsed Harris for the Democratic nomination, Charli posted “kamala IS brat,” to her X/Twitter account.
But she didn’t foresee the enormous response. The star said she’d uploaded the brief tweet while lounging in her pool, waiting for her fiancé to finish making their lunch. The laissez-faire moment from the normally apolitical star led to 55 million views and aThe association between Charli’s album with Harris’ campaign grew rapidly, and by the time the DNC came around, the Dems were selling
“Did I think me talking about being a messy b---h and, like, partying and needing a Bic lighter and a pack of Marlboro Lights would end up on CNN? No,” Charli told Vulture. It became so hard to speak of Harris’ campaign without mentioning the word “brat” that political pundits were picking it apart on air. Vulture points out thatThough her tweet won’t lead to any political activism on her part, Charli stands behind her support for Harris. “I’m happy to help to prevent democracy from failing forever,” she said, though she added, “My music is not political.” And as a Brit, she’s unable to vote in the election.
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