Viacom International Media Networks’ UK director of programs Ben Frow has spoken to BBC Radio 4 about how he is navigating the British free-to-air network Channel 5 and his wider portfolio th…
Frow, who was promoted to the group role last year after running Channel 5 since 2013, toldthat the crisis — which has shut down most TV production and ravaged advertising revenue — has brought about “the most creatively challenging time we have ever had as a broadcaster.”
He pointed to Channel 5’s flexibility around scheduling and its commitment to fast-turnaround storytelling. “This is what we do. This is just a bigger crisis than we are used to,” he said, adding: “I would hate for us to fall behind the SVODs because we were unable to function.”after its ad revenue was cut in half by coronavirus, Frow was asked if having the backing of ViacomCBS is helpful.
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