The beauty industry has drastically evolved. This year’s honorees helped move it forward.
Beauty standards have existed since humans began documenting words and making art. They tend to shift within every era and generation, sometimes dramatically so. Still, America has been in a kind of aesthetic stalemate for far too long: For boomers and even Gen X, the paragon was decidedly femme, and “she” looked like Marilyn Monroe or, later, Christie Brinkley, then, say, Britney Spears—all blue-eyed, blonde, and “perfectly” proportioned. Few could personally relate.
When reflecting on the differences between the two industries, she says, “What’s amazing about the beauty industry is that—unlike fashion, where you have to really identify with the style of the brand and feel good with their logo—no one cares or knows what lipstick you are wearing. [Is it] Chanel or L’Oréal? Someone who loves bohemian dresses can wear the same lipstick as someone who rocks a SKIMS ensemble.
“My culture inspires me in so many ways… from the vibrant colors, the ingredients, the art, the music—not to mention the intersectionality that is at the core of the Latinx culture,” says Rivera. “Within Latinx culture you’ll find so many versions of us, from Afro Latinx, to blondes, to redheads, to straight-haired, to curly-haired Latinx folks. We come in many shapes and colors, and it’s time the world gets to see that.
In 2014, Tatcha created the “Beautiful Faces, Beautiful Futures” fund to help girls stay in school through the Girl’s Education Program in Asia and Africa. “At Tatcha, we have always believed that beauty begins in the heart and the mind, and our social impact work is how we put our money where our mouth is,” says Tsai.
“Personally, I don’t see DE&I as solely a retail issue, but as a societal issue,” Ellis Ross explains. “This work is not about sales, it’s about the love of humanity, social justice, and achieving equity across the board. Yes, retail is competitive, but the point of DE&I is changing society and actually creating fundamental change. And to me, that is powerful.”
As they’ve exponentially expanded offerings from the original Beeswax Lip Balm , to a dizzying array of makeup and grooming products, the commitment to responsible sourcing, environmental impact, and recycling falls squarely on the shoulders of Alexander, who has proved that sustainability and commerce can coexist.
Leveraging Otsuki’s extensive experience in biotech and Black-Gupta’s serious marketing chops , the two—along with cofounder Scott Glenn—seek to revolutionize the landscape. “As soon as I met [Lauren], I knew we were going to change the world,” says Black-Gupta. “This technology will really, truly disrupt the beauty industry and create an entirely new category in skincare that bridges the gap between traditional topicals and more invasive procedures,” Black-Gupta enthuses.
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