The two longtime friends of the house were among the celebrities going behind the scenes at Chanel’s new craftsmanship hub in Paris.
, president of fashion and president of Chanel SAS, said the house was committed to preserving traditional skills, at a time when many of its competitors are investing heavily in new technologies like NFTs and the metaverse.
The site is also home to embroiderers Lesage and Montex; shoemaker Massaro; feather and flower expert Lemarié; milliner Maison Michel; pleater Lognon; grand flou atelier Paloma, and goldsmith Goossens, as well as the lingerie and swimwear brand Eres. “We can’t leave it up to AI. It’s a human touch. It’s the reason why people get so excited, because you feel the chisels, you feel the mallets. When you’re just looking at the work in stores, you feel the people. Humans can sense other human touch,” he posited.
“At the end of the day, who is going to make the purchases and who is scouring and checking these things out online? It’s humans, it’s not robots, right? So either way, we are in the beginning. We’re the alpha and the omega of the entire crypto and NFT process. Take us out of it, and it’s just computers,” Williams said.For Coppola, a longtime friend of the house who often wears Chanel’s most exclusive creations on the red carpet, the emotional connection is clear.
Pavlovsky said having 11 houses under one roof creates a virtuous circle, and promotes innovation. He cited the example of the embroidery workshops, which use 3D printers to produce some pieces. By housing the artisans in a modern building, he hopes to draw in new recruits, at a time when the French luxury sector is struggling to attract talents.
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