.ChampionUSA is continuing the celebration for its 100th anniversary with some help from Pac-Man.
The athleticwear brand is teaming with Bandai Namco Entertainment to take inspiration from the retro video game for its latest capsule collection, which combines both brands’ well-known logos for loungewear pieces.
The collection includes women’s wear and men’s wear pieces like sweatshirts, hoodies, T-shirts, sweatpants and baseball caps in gray, black, white and yellow, featuring the iconic game’s “Pac-Man” and ghost characters in yellow, blue, orange and red. Standout pieces include a black T-shirt with a large Champion logo that is designed to resemble the video game’s maze and a gray sweatshirt that shows the “Pac-Man” character and Champion’s “C” logo going after the game’s ghost character.Champion is celebrating the collaboration with in-store events on Feb. 8 where customers can purchase Pac-Man patches and symbols for $10 to customize their pieces.
The Pac-Man collection isn’t the first time Champion has tapped into the gaming industry. The brand, which marked its 100th anniversary last year, teamed with HyperX — the gaming division of Kingston Technology Corp. — in October to release a capsule collection of gaming-inspired pieces. The brand routinely embarks on new collaborations, the most recent being with actor Luka Sabbat in November, who created artwork that was incorporated into a collection of loungewear styles.9 Fashion Week Events That Are Open to the PublicWhat to Know About New York Fashion Week Fall 2020
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