Following a drop in sales due to COVID-19, Champagne is rebounding. The current supply in cellars is estimated to satisfy 3.5 years of sales
Winemakers in Champagne are banking increasing demand for their sparkling wines will continue for years to come. With less than a month until the anticipated start of harvest, they are preparing to bring in their largest crop in more than a decade.
The increased supply is necessary following two small crops. First, there was a lower yield set in 2020, 8,000 kg per hectare, due to drought conditions in the vineyards and the decrease in exports during the pandemic. Last year’s harvest came in even lower. The crop was greatly reduced by frost at the start of the season, followed by persistent rain and incidents of hail.
The current supply in Champagne cellars is estimated to satisfy 3.5 years of sales. The Comité Champagne aims to have 3.8 years of product in inventory.
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