BOISE, ID—Displaying a single-minded focus on the benefits of eating a delicious and wholesome morning meal, a television commercial for Special K that appeared today reportedly failed to depict any of the many life problems its protagonist might face outside breakfast. “This commercial talks about breakfast like it’s…
BOISE, ID—Displaying a single-minded focus on the benefits of eating a delicious and wholesome morning meal, a television commercial for Special K that appeared today reportedly failed to depict any of the many life problems its protagonist might face outside breakfast.
“This commercial talks about breakfast like it’s the only thing that’s going on in this woman’s life, when for all we know she could be struggling with a wide range of deep seated problems that a cereal fortified with essential vitamins and nutrients would honestly not even begin to address,” said viewer Beth Cavanaugh of the 30-second advertisement, in which a mother remarks that “finding a healthy cereal [her] kids will actually eat is hard” while entirely omitting any mention of the...
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