Restaurant Brands CEO Jose Cil tells Yahoo Finance peak plant-based foods hasn't happened.
Restaurant Brands CEO Jose Cil is still bullish on plant-based foods at Burger King despite some fears on Wall Street that consumer demand has begun to cool amid a flood of new entries into the red-hot space.
Wall Street’s worries on the momentum of plant-based menu items at Burger King — who took a leadership position in the space in 2019 by introducing the Impossible Whopper — are not without merit. “We felt introducing it in the two for $6 gave us the opportunity to make it accessible to a broader group of consumers. That over time will help us build on plant-based as a core element of our business long-term,” Cil says of the new promotion.
‘Proliferation of alternatives’The slowing in Burger King’s sales growth comes as big-name rivals ranging from McDonald’s to Yum! Brands’ KFC brand have entered the market with plant-based chicken products. Dunkin’ Brands has taken its Beyond Sausage breakfast sandwich — done in partnership with Beyond Meat — nationally to thousands of restaurants.
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