Physical cellphone stores are still performing well, despite increased online sales.
Mobile network operators are seeing steady sales from their brick-and-mortar stores, despite the shift to online shopping caused by the Covid-19 pandemic and national lockdowns.
“In recent years, MTN has seen a steady increase of online shopping on its online retail platforms. In-store shopping trend has been consistent over the years,” O’Sullivan said. “The usage of the MTN App has steadily grown over the last two years with an increase of recharges between 100% and 200% over the start of the lockdown period in 2020,” O’Sullivan said.
Cell C’s chief operations officer Andre Ittmann told MyBroadband that the operator had also seen an increase in traffic on its online channels but added that its brick-and-mortar stores outperform them in certain aspects.
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