The Hennessy Limited Editions by LeBron James brings together the spirit of heritage, creativity, and excellence that Hennessy and the game of basketball share
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.When it comes to seamlessly interweaving luxury and innovation with creative artistry, the new Hennessy Limited Editions by LeBron James does not disappoint.
South African hop-hop artists and well-known Friend of the House, Magelera Doe Boy, recently received a special delivery to mark the launch of this collection in SA. The exclusive gift, which featured a unique basketball-shaped shaker and a note from LeBron himself, was featured on Maglera’s social channels through a curated content shoot.
“On this shoot, we’re covering the arrival of Hennessy V.S Limited Edition by LeBron James in the market. I see the collection as a celebration of high-end meets urban culture,” said Maglera. “The look and feel of this campaign – bring Hennessy’s world closer to ours. It’s a lifestyle statement, one that feels like a seamless fit for our culture and spirit.”
This experience, as Maglera explained, allowed him to bring an authentic slice of South African slang, sounds, and style to a global audience. “Rapping at the cypher wasn’t just about delivering lyrics,” he reflected. “It was about showing what street culture in South Africa sounds like, giving people an authentic experience of our lifestyle and showing it off on a global stage.
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