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Despite its rarity on South African roads, the Alfa Romeo Giulietta enjoys a devoted fan base globally, particularly among classic Alfa aficionados. Turning 70 this year, the Giulietta continues to captivate hearts as ‘Italy’s sweetheart’, leaving an enduring mark on automotive history.
Embracing the first Alfa Romeo model christened with a woman’s name, the Giulietta became synonymous with Italy’s economic boom, symbolising progress and prosperity. Its production milestone, marked by Giulietta Masina’s presence as the 100 001st sedan rolled off the assembly line, signified a pivotal moment for the Milan-based automaker.
The Alfa Romeo Museum will host official festivities on Sunday, June 2, featuring a Giulietta car parade and a special lecture on its illustrious history. The museum will also launch the Giulietta, Fidanzata d’Italia Exhibition, chronicling the evolution of this legendary vehicle and its profound impact on society and motoring culture.
In the early 1950s, amid Alfa Romeo’s Formula 1 triumphs, the brand sought to produce a model that combined technological prowess with mass appeal. Thus the Giulietta was born, with its sleek design and innovative engineering setting new standards in the compact coupe segment.
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