Miami's Haley and Hanna Cavinder are joining Jake Paul’s sports betting and media company, Betr, as “equity partners, content creators and creative directors,” the company announced.
“Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner,” Haley and Hanna said in a statement. “We love sports, thrive on competition, and enjoy creating and bringing ideas to life. Betr truly makes The Cavinder Twins and our brand that much better and bigger.
“As the Twins become equity partners and creative directors, this partnership with Betr provides a vested interest and ability to do what they do best: continue to define culture and content.” “We are thrilled to partner with the Cavinder Twins, who have already accomplished so much and are just scratching the surface of their potential,” said Betr founder and CEO Joey Levy. “We are positioning Betr Media to become the #1 destination for emerging talent by providing a truly win-win proposition … Betr Media’s objective is to attract, enhance, and amplify the next wave of generational content creators, and this partnership is a testament to that approach.
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