Have you recently opened YouTube or TikTok and immediately gone looking for cat videos? If your answer is 'yes', then you’re not alone: the global consumption of cat-related media online is simply massive.
Have you recently opened YouTube or TikTok and immediately gone looking for cat videos? If your answer is ‘yes’, then you’re not alone: the global consumption of cat-related media online is simply massive.
We found that social media is an effective way to raise conservation awareness about wildlife living on the urban edges. We hypothesise that posts to our social media pages are popular because caracals are beautiful, charismatic cats that look very similar to their domestic relatives.In Cape Town, caracals have adapted to living along the edges of urban areas. They hunt small rodents and birds that are common in these well-watered, resource-rich spaces.
Some have reported deaths we may not otherwise have known about, allowing our team to conduct postmortems that offer insights into threats to the population. Others have collected prey samples that allow us to characterise the caracals’ diet patterns through stable isotope analysis. The species is persecuted elsewhere in the country as ‘vermin’ or a ‘pest’ animal, so this is quite a shift. Some of the most common words used to describe caracals were ‘beautiful’, ‘amazing’ and ‘gorgeous’.
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