Last year, Casper lost $93 million on revenues of $358 million. On Friday, it filed paperwork to go public. jbarro writes
“As the wellness equation increasingly evolves to include sleep, the business of sleep is growing and evolving into what we call the Sleep Economy,” says the company’s S-1 IPO filing. “We are helping to accelerate this transformation. Our mission is to awaken the potential of a well-rested world, and we want Casper to become the top-of-mind brand for best-in-class products and experiences that improve how we sleep.
As consumers become educated around the serious potential health consequences of poor sleep, they are poised to spend more on sleep products in the same way that they have increased spending in other areas of health and wellness. However, unlike other categories of health and wellness, historically there were no powerful brands that provided holistic solutions to the Sleep Economy.
What is the evidence that members of the public are now inclined to increase their spending on sleep products? The filing points to research from the Better Sleep Council, a trade association, which found consumer expectations about what they would have to pay for “a quality mattress” rose 19 percent from 2007 to 2016. But all that means is customer expectations kept pace with inflation, which also totaled 19 percent from 2007 to 2016.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Opinion | Blue State RedistributionFrom WSJopinion: High-tax states are losing people, money and seats in Congress
Read more »
Marvel Studios Releases Special Look at 'Black Widow' -- Watch!The wait for a new look at Marvel's hotly anticipated 'Black Widow' is finally over.
Read more »
Jane Bryant Quinn’s New Thinking On Making Your Money LastThe money maven on her new book's tips and her retirement in Rome.
Read more »
Joe Burrow vs. Trevor Lawrence -- Who'd You Rather?!One of these hunks is going home with a shiny, new trophy.
Read more »
Pearl Jam announces release of 'Gigaton' album and tourAfter seven years, Pearl Jam is back with a new album 'Gigaton,' a North American tour and interactive billboard displays across the country.
Read more »
Aramco's 'greenshoe option' pushes IPO to record $29.4BSaudi Arabian oil giant Aramco announces its initial public offering raised a record $29.4 billion, a figure higher than previously announced, after the company used a so-called “greenshoe option” to sell millions more shares to meet investor demand.
Read more »