Teaching children to dispose of ewaste properly is the core goal of the partnership.
Through promos and social media posts, the pair will teach children about the problems with ewaste and how to address those problems.Ewaste is a major problem around the world with 62 million tons of electronic waste being created in 2022, globally. This problem is only going to get worse and by 2030 we could be drowning in 82 million tons of electronic junk according to the
In order to build a culture of properly disposing of and recycling technology, it’s best to start educating folks at a young age which is what the E-Waste Recycling Authority and Cartoon Network Africa hope to do with a new initiative they call Cartoon Network’s Climate Champions. Children can take up daily challenges that teach them how to properly care for electronics so that they last longer among other things. Not all challenges revolve around ewaste but that’s fine as the goal here is to help children understand why recycling and being environmentally conscious is a good thing.
“Understanding what happens to rubbish is good to learn from childhood. Technology is such a big part of kids’ lives these days and it’s crucial that they understand the importance of recycling e-waste from a young age,” says Ashley du Plooy, chief executive officer at ERA. “Electronics can have a second life – even broken toys with cables or batteries can be transformed into something new! That’s because they often have valuable materials.
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