“We think the Brand of the Year trophy is the ultimate accolade in the local automotive industry.”
The VW Polo GTI won the Fun Hatch segment of the 2020 Cars Awards. Volkswagen won six categories and Brand of the Year.Volkswagen scooped the lion’s share at the Cars.co.za Consumer Awards, powered by WesBank, which celebrated its five-year landmark this year.
The 13 category winners and the recipient of the Brand of the Year title were announced at a gala event at the Kyalami Grand Prix circuit on February 6. Conceived to be SA’s definitive automotive awards programme, cars are judged against their peers in specific categories, each of which has distinct requirements. What’s more, 50% of the final scores are based on brand-specific aftersales data through an Ownership Satisfaction Survey completed in partnership with data specialists Lightstone Consumer.
With the extended Cars.co.za editorial team, a number of local motoring journalists and influencers accumulated the other 50% of the final scoring through road testing of the vehicles at Gerotek, SA’s premier vehicle-testing facility. The judging process is supervised and the final results audited by PricewaterhouseCoopers .
Seventeen brands were represented in the list of the 2020 awards' finalists. Volkswagen led the nominations with seven derivatives, followed by BMW, Ford and Toyota , and Mazda and Suzuki . Chinese SUV brand Haval made its first appearance in the final stage of the #CarsAwards, while Jaguar and Land Rover returned to the list after failing to make the last round in 2018/19.
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