With this proving to be a slow year for carriers, there's going to be fierce competition to attract iPhone 15 customers.
iPhone 15That doesn't exactly sound like the smartest of moves, considering that Counterpoint Research sees global shipments dropping 6 percent year-over-year to 1.15 billion smartphones this year. The chief reasons behind this decline are believed to be the worsening Chinese economy and underwhelming demand in the US.
The report says that North American customers are not upgrading their phones as often but notes that Apple is better positioned to deal with this than its Android counterparts as hundreds of millions of iPhone users like to stay within Apple's ecosystem. A significant number of iPhone users, primarily iPhone 12 users, are expected to get a new iPhone this year. Counterpoint Research's North American director Jeff Fieldhack says that across all carriers, there has been a record decline in upgrades this year, so thelaunch is going to be an opportunity for them to get high-value customers. To attract buyers, carriers in the US are expected to offer aggressive promotional deals and discounts.
So far this year it’s been record low upgrades across all carriers. The iPhone 15 launch is a window for carriers to steal high-value customers. And with that big iPhone 12 installed base up for grabs promos are going to be aggressive, leaving Apple in a good spot." - Jeff Fieldhack, CounterpointPro is said to include changes such as thinner bezels, a titanium frame, the 3nm A17 Bionic chip, and new lenses, which explain the price increase.
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