Mercedes-Benz's conversations around sustainability, it seems, will have to happen in places other than Great World moving forward. Less than a year after it opened , its Concept Store on Level 1 of the mall closed its doors in early April. No official reasons have been given as to why the store was shuttered. But the most logical reason —...
Mercedes-Benz's conversations around sustainability, it seems, will have to happen in places other than Great World moving forward.
In explaining their growing hype, one particular take suggests that concept stores are "innovative and unusual, offering consumers a place not only to shop but also to be inspired, gain information, and simply to slow down the buying process and revel in the experience." Arguably, there's less inertia to visit a store in Great World — you would already be there shopping or having lunch — than to carve out time to head to Leng Kee or Ubi. If getting more customers on board remains the bottom line, disrupting the tradition of waiting for customers to walk into a showroom becomes a necessity.Not all concept stores are built the same: Singapore, versus the world
Meanwhile, the Polestar Space at Wearnes Automotive's stronghold along Leng Kee road takes a minimalist design approach in line with the electric brand's other spaces globally. The aim is to create the atmosphere of a zen-inducing art gallery — again, not your typical showroom stuffed full of cars. Lodged right at the heart of Tokyo's glamorous Ginza district, too, is Nissan Crossing, which is described as "a new informative centre". Truthfully, however, what makes it so alluring is the fact that it gives due attention to all of Nissan's halo cars — past, present, and upcoming alike.
In the wake of BMW i's birth, 2014's BMW World featured short-length joy rides in the i3, alongside static displays of the i8 and its other combustion powered models in Marina Bay Sands. As to why the idea of the impending Porsche Studio at Guoco Midtown doesn't sound far-fetched, one could argue that the fanbase for Porsche is uniform enough for a dedicated concept space to simultaneously satisfy paying customers and brand enthusiasts.Expecting that the Studio will take this tack — and to great success — isn't unrealistic. .
In a place as cold to cars as Singapore, such ventures are more easily justified by luxury brands with sufficient financial muscle, and with the perceived brand value to adopt more avant-garde branding approaches.
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