According to James Vos, the City’s Mayco member for economic growth, the campaign will focus on building awareness of the City’s nature, history, education, culture and food offerings as well as infrastructure and investment opportunities.
According to James Vos, the City’s Mayco member for economic growth, the campaign will focus on building awareness of the City’s nature, history, education, culture and food offerings, as well as infrastructure and investment opportunities.The campaign follows similar successful initiatives run in Brazil, the USA and Europe.
‘This resulted in significant boosts to jobs for Capetonians and the local economy. Now we are aiming even higher by further tapping into even more key source markets.’Looking for things to do in the city at half the price? Let these amazing offers inspire you. Get them‘Our plan is to target various cities across China via WeChat, the biggest instant messaging and social media platform in the country,’ he adds.
In 2013, about 151 000 Chinese tourists visited South Africa. However, the number fell to 83 000 the following year, and by 2019, it increased to 93 000.
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