Cannes Lions honors Susan Hoffman with Lion of St. Mark: Cannes Lions, the renowned festival of creativity, has announced that Susan Hoffman, the Chief Creative Officer (CCO) of Wieden+Kennedy, will b...
Cannes Lions, the renowned festival of creativity, has announced that Susan Hoffman, the Chief Creative Officer of Wieden+Kennedy, will be presented with the Lion of St. Mark award for a lifetime of service to creativity at this year’s event.
During her tenure at W+K, Susan has held creative leadership and management roles, injecting her unique perspective into some of the agency’s most memorable ads, such as Levi’s “Go Forth”, Chrysler’s “Born of Fire”, Old Spice’s “The Man Your Man Could Smell Like”, Nike’s “Revolution”, “If you let me play”, “Da Da Ding” and many more.
Philip Thomas, Chairman of LIONS, said, “We’re delighted to present this year’s Lion of St. Mark to industry trailblazer Susan Hoffman. Susan has been instrumental in driving the industry and creativity forward over the last forty years, with an impressive body of work that reflects her unique perspective and ability to challenge the status quo in order to harness creativity as a force for progress for people, business, and society.
They cared about the people and the power of creativity, and not themselves. Giving people a voice was their mantra. To quote Dan “The biggest advantage you have in this business is your own voice.” This belief gave not only me but everyone who has come through the doors of W+K support and confidence to find our own voices. These diverse voices are our secret sauce and what makes great work. Dan and David passed us the baton to inspire more people to understand this. Don’t drop it.
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