What will Jay-Z bring to the weed industry? Caliva's CEO discusses the cannabis company's partnership with one of the biggest celebrity names.
Caliva CEO Dennis O'Malley told CNBC on Friday that his California cannabis company's new partnership with rap icon Jay-Z will help the firm expand around the country, saying his company is "making no small plans."
"Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva's expertise and ethos makes them the best partner for this endeavor," Jay-Z said in the release announcing the partnership. "We want to create something amazing, have fun in the process, do good and bring people along the way."
O'Malley said the rapper reached out to Caliva about teaming up. The company says it has more than 600 employees in California.
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