Canal+ and MultiChoice have dominated their respective markets in Africa, with both companies eyeing the continent as the next frontier of growth for broadcasting services.
There are similarities in the companies’ roots, developmental pathways and their responses to changes in the premium broadcasting landscape, which, over the years, have led to them dominating their respecting markets. The convergence point for the two companies is Africa , viewed by many as the next – and perhaps last – frontier of growth for broadcasting services.
In many ways, Canal+ is to French Africa what MultiChoice has become to the English-speaking nations on the continent, and its eyes are now set on dominating the entire region. “Canal+ is a global media company with a presence in more than 50 countries across Europe, Africa and Asia. It has a long and proud history of investing and operating in Africa, having been present on the continent for over 30 years and directly serves eight million African consumers,” Groupe Canal+ in a statement on Thursday in which it announced itsBoth companies started life as premium subscription channels in the mid-1980
Canal+ Multichoice Broadcasting Africa Growth Media Company
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