Not only is the military offering shorter and tighter uniforms for women but also slogans like, 'my bling are my medals.' via MilitaryTimes
A shortage of women in the ranks of the Canadian Armed Forces has prompted new recruiting ideas that include adding shorter, tighter skirts, more stylish shoes, and cringeworthy social media campaigns featuring slogans like, “My bling are my medals."If not, maybe a video concept featuring a woman tossing a grenade, accompanied by the slogan, “Of course I throw like a girl but I never miss,” will do the trick.
Substantive causes for the dearth of women in the ranks — the prevalence of post-traumatic stress disorder and sexual harassment, as well as the lack of available technical jobs — were mentioned as such barriers, yet these legitimate reasons still played second fiddle to a heavy emphasis on fashion and video production.
Other suggestions, meanwhile, include marketing campaigns that depict a healthy quality of life-work balance, which approximately 14 individuals in military history have ever achieved. “They may be overestimating the female appetite for after-work gatherings that resemble summer camp singalongs,” Soupcoff argued. “But is this really what recruits would find once they became members of the military?”
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