Canada Soccer has announced a multi-year sponsorship agreement with Canadian Imperial Bank of Commerce that involves Canada's national teams, the Canadian Premier League and grassroots soccer.
The deal will see CIBC's logo "prominently placed" on the men's, women's and para national teams' training apparel as well as Canada Soccer House in Doha.
Under a separate agreement that dates back to 2018, Canada Soccer Business represents all corporate partnerships and broadcast rights for the men's and women's national team programs as well as all commercial assets of the CPL including partnership and media assets of each club. Canada Soccer president Nick Bontis has said there is an opportunity to "grow the agreement" with Canada Soccer Business deal, through sports gambling and "hard liquor" avenues that were not available when the agreement was signed.
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