The marquee pro tennis tournament will award equal prize money to its women and men competitors starting in 2027, says Tennis Canada
But patience is required. The changes are still years away.
Tennis Canada says the total prize money for the women’s tournament this summer in Montreal will be US$2.788-million, while the men’s in Toronto will be US$6.6-million. It projects its Women’s Tennis Association prize money will rise from about 32 per cent of that of the Association of Tennis Professionals to nearly 60 per cent by 2025; then 78 per cent in 2026; and 100 per cent by 2027.
“This is a really exciting day for professional tennis in Canada,” said Gavin Ziv, chief tournament officer at Tennis Canada. “Creating a clear path toward equal prize money at our tournament has been years in the making and it required a lot of work.” For decades, the National Bank Open has been among those still rewarding women with smaller purses. Why? Because it’s largely reliant on money generated by the tournaments, and the ATP Tour generates more on things like sponsorships, broadcast and revenue, organizers say. While Tennis Canada has long strived to bring its prize money for women in line with the men’s at this event, to do so would have meant digging into funds for its domestic tennis programs – like grassroots or high performance.
“More and more players have been getting restless with this,” American world No. 4 Jessica Pegula, a member of the WTA Players’ Council, told The New York Times Co. “Equal pay started with the Slams, and I think a lot of people thought that meant every tournament.” “National Bank signed a long-term partnership with Tennis Canada as the title sponsor of the NBO two years ago,” said Lucie Blanchet, executive vice-president, personal banking and client experience at National Bank of Canada. “From the very beginning, our vision included the goal of providing equal prize money.”
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