For the singer’s upcoming Guts tour, her team has created an innovative plan to get cheap tickets into the hands of real fans.
is proving that artists don’t need expensive technology or a sprawling staff to make sure their lowest-priced tickets end up in the hands of fans — and not scalpers.Ticket brokers were crawling around Rodrigo’s website on Wednesday , assessing their odds of scoring tickets for the superstar’s freshly announced Guts World Tour, which kicks off in February at Acrisure Arena in Palm Springs, Calif.
Needless to say, scalpers will want to get in on that. A $20 ticket to a high-demand concert can generate a big markup and quick profits, especially compared to tickets priced between $50 to $200 — the price range for the Live Nation-booked tour. Tickets in the $50 to $200 range, meanwhile, will leave some room for markup on resale sites but make profitability less certain, especially on top-tier tickets.
To pull this off, like a game of cat and mouse, Rodrigo’s team must keep the Silver Star tickets out of scalper’s hands for the program to be a success. Few details about how this will work have been made public, but Rodrigo’s registration site hints that the singer’s team will directly select fans to participate. The real innovation, however, is a requirement that fans pick up their $20 tickets at will call on the night of the show; only then will they learn where their seats are located.
That’s not too different from how box offices used to use will call-only pick up to fight scalping, but where that strategy would typically aim to protect the most expensive tickets this time it’s being used on the cheapest. The limited number of tickets involved here will also help keep from overwhelming staff, whereas previously such a strategies became an unmanageable burden.
The plan isn’t fool-proof — when it comes to resellers, nothing is — but it places enough hurdles in front of scalpers that most will hopefully be deterred from taking advantage of a program that’s meant to get discount tickets into the hands of fans who otherwise wouldn’t be able to afford to see Rodrigo in concert.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Olivia Rodrigo Performed With a Bunch of Olivia Clones at the VMAsIt's giving M3GAN.
Read more »
Olivia Rodrigo, Doja Cat, and more arrivals at the 2023 MTV VMAsHere are some of the biggest arrivals from the stars attending the 2023 MTV VMAs
Read more »
Olivia Rodrigo's Silver 2023 VMAs Gown Is Absolutely Dripping in Crystals and GlamourOlivia Rodrigo arrived for the 2023 MTV VMAs in a body-hugging silver gown covered in crystals. Her only accessories? A handful of rings that spelled out 'GUTS.'
Read more »
MTV VMAs Red Carpet Photos: Cardi B, Karol G, Peso Pluma, Olivia Rodrigo & MoreThe MTV VMAs 2023 are underway in New Jersey’s Prudential Center to celebrate the best in music. Stars like Cardi B, Peso Pluma, Karol G, Doja Cat, Olivia Rodrigo, Anitta and Saweetie walked the pi…
Read more »
Olivia Rodrigo Isn’t Afraid of Shining in a Sparkly Silver Gown at the 2023 VMAsShe’s dripping in 150,000 Swarovski crystals ✨
Read more »
MTV Video Music Awards set to begin with Olivia Rodrigo, Karol G, Cardi B in attendanceThe MTV Video Music Awards return Tuesday night, and for the first time, only women are nominated in the show's artist of the year category.
Read more »