At H-E-B’s True Texas BBQ, some customers liken the barbecue to long-time local favorites like Hutchins Barbeque while others say you can’t beat a local joint.
“It’s great to have guests who come in and say they weren’t expecting much and then they say, ‘Oh my gosh this is going to be on my list now,’” Valenciano said. “Competition is good. We all love a challenge, and the guests benefit from having so much great BBQ around.”Krishnapal and Preet Chhabra live 1 mile from the new H-E-B. They like the convenience of being able to get groceries and eat all in one place, they said while enjoying a rack of natural St. Louis ribs.
Among the 329 H-E-Bs in Texas, just 25 have this barbecue joint — which has been around since 2014, first in Pleasanton, a small town south of San Antonio. H-E-Bs in North Texas open in Mansfield, Alliance and another in Frisco next, and each of those will also have a True Texas BBQ.All the meat is trimmed, seasoned and smoked on site daily with post oak wood, following traditional Central Texas style, and their sausage is made specially for the restaurant out of Bellville.
“We always want to think we’re a notch above — we’re a little biased — but it’s a whole different environment,” said White who has been working for Hutchins since 1988. “More people come here from all over the world. We’ve become a destination.” Customers rave about the Texas Twinkies — a jalapeño wrapped in bacon, stuffed with cream cheese and chopped brisket, smoked and glazed — and the free dessert. Banana pudding, peach cobbler and ice cream are set out in the restaurant with spoons, so customers can help themselves.“We’re one of the local favorites because you know you’re going to get great consistent food, great customer service, a great family environment, and who else gives out free dessert?” White said.
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