Texas Tech’s windfall is funding both the old-school facilities arms race and new-school NIL marketplace as boosters, administration align.
when Texas Tech fired Matt Wells in October 2021, eight games into his third season with a 13-17 overall record. A lifelong Texas resident and former state champion high school coach, McGuire had never even been a college coordinator. Still, he asked his agent to track down phone numbers for Hocutt, Campbell and Womble.
“There was a division,” says Hocutt, who took over as athletic director in 2011. “It’s so hard to win in college football. You must have alignment and momentum, that energy behind your program. That was strained here.” “He didn’t appreciate it, and that’s fine — I understand boosters shouldn’t be running the program,” says Campbell. “But I invest in this thing. … I know it’s a great place, and I know we can win here.”
Hocutt appointed Campbell and Womble to the search committee. The group was familiar with McGuire’s strong recruiting ties throughout the state, but his lack of college experience bumped him down their initial candidate list. Until they talked to him. That attitude — and a McGuire-sparked boost on the recruiting trail — has fueled the renewed hope for an eventual breakthrough for Red Raider football. But nearly as critical was mending any lingering Leach divide. McGuire has celebrated the former head coach, who died in December, even sporting a jacketat Big 12 media days. The university has also worked to heal those wounds: Leach will be posthumously inducted into the Texas Tech Hall of Honor next month.
The most important feature, however, will be a familiar one: the iconic Double-T scoreboard. The original, which hovered over the south end zone for 44 years, will be repurposed as a local landmark and replaced by a newly constructed replica at The Jones — a tidy encapsulation of the university’s efforts to honor its history while championing its ambitions.
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