Campbell promises bone broth, 'plant-based cooking platform,' as it looks to revive business
And the company plans on reviving its namesake.
Some of the business has already shown signs of improvement. Shares of Campbell are up 29% year-to-date, giving it a market capitalization of $12.8 billion, boosted in part by sales in its Pepperidge Farms snacking business. Campbell also plans to introduce bone broth to-go products. Bone broth has become popular with health-focused consumers, who believe the slow-cooked product has more nutrients than traditional stock.
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