While it’s too early to know how badly this year’s harvests will be hit, strawberry prices are almost certain to rise.
While it’s too early to know how badly this year’s harvests will be hit overall, strawberry prices are almost certain to rise. A producer price index for the berries rose 8.7% last year on top of a 41% spike the year before, according to data from the Bureau of Labor Statistics. A 12-ounce package of fresh strawberries was $3.17 last month on average, consumer prices show, though some retailers will charge double or even triple that depending on location, demand and availability.
“There’s going to be an impact on national supply,” said Nick Wishnatzki of Wish Farms, a fourth-generation year-round berry supplier to the Americas. Wish Farms, whose crop portfolio is about 60% strawberries, has lost 5% of acreage so far and is now trying to assess damage from the latest storms.Article content
“Things have been pretty tough for us,” Wishnatzki said. The company is already about four weeks behind its production schedule. “It’s going to be really hard to make up.”The so-called atmospheric rivers behind the recent soakings are long plumes of moisture that rise out of the central Pacific and travel across the sky, landing on California and the west coast of North America. They can deliver as much water as passes through the mouth of Mississippi River.
“We get past one storm and 48 hours later here comes another one,” said Peter Navarro, a berry farmer in Santa Cruz County. “Unfortunately, any kind of rain we get now is not helpful.”Share this article in your social network
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