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A recent ruling by a California court has spotlighted Facebook’s ad-targeting system, declaring its practices of showing ads to Americans based on age and gender as a violation of the state’s anti-discrimination laws.that a California court has ruled against Facebook for its ad-targeting practices, which involve categorizing and targeting ads based on user demographics such as age and gender.
The case spotlighted instances where Liapes identified a life insurance ad that was exclusively sent to males aged 30 to 49 and another that was not shown to her because it was only sent to individuals aged 25 to 45. She argued this hindered her from learning about those products or services and accessing deals that “often change and may expire,” which were being disproportionately advertised to younger and/or male audiences on Facebook.
Despite Facebook’s defense that its tools are neutral and that Liapes might have been shown different versions of ads, the court in September sided with Liapes. The court found that she had sufficiently stated a valid discrimination claim, asserting that “construing the complaint liberally and drawing all reasonable inferences in favor of the asserted claims, Liapes has stated an Unruh Civil Rights Act claim.
The Unruh Civil Rights Act in California prohibits businesses from discriminating against people with protected characteristics, such as gender and age, and is designed to eradicate arbitrary discrimination in business establishments by safeguarding each person’s inherent right to “full and equal” access to “all business establishments.
After it was revealed that Facebook was allowing discrimination with its targeted advertising, the company faced lawsuits from the American Civil Liberties Union , National Fair Housing Alliance , and Communications Workers of America .White House Refuses to Freeze Iran's $6 BillionIraq’s Kataib Hezbollah Vows to Target U.S.
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California federal court allows ban on large-capacity gun magazines to remain in effectEden Villalovas is a breaking news reporter. Eden graduated from the University of Colorado, Boulder, in May 2022, where she served as the managing editor of the Bold. Originally from San Diego, California, Eden wrote for the Daily Camera and Denver Life Magazine before moving to Washington to work for the Center for Strategic and International Studies.Follow her on X: eden_villalovas.
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