Caitlin Clark ushers in a moonshot moment for the WNBA and women's sports

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Caitlin Clark ushers in a moonshot moment for the WNBA and women's sports
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Stephanie Ruhle is host of “The 11th Hour” at 11 p.m. ET on MSNBC and senior business correspondent for NBC News.

All this outrage over WNBA pay is uninformed, misguided and defeatist. Yes, Caitlin Clark’s WNBA salary seems unjust when compared to her NBA peers’ salaries. But as Kavitha Davidson wrote this week, the details matter. Because the WNBA cannot and should not be compared to the NBA, which is expected to generate $13 billion this year. The WNBA will not match that. Nor can it match the NBA’s massive national media deals, which are expected to pay the league $2.8 billion this year alone.

Like their hardcourt counterparts, women’s soccer players have fought long and hard for recognition and pay equity. In November, the NWSL announced a massive media partnership deal worth $240 million over four years. That is around 40 times the league’s previous deal. In March, the NWSL named Amazon its exclusive retail sponsor, and Prime will stream over two dozen matches in 2024.

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