Caitlin Clark’s audacious logo 3-pointers and record-breaking accomplishments have driven sports fans who previously wouldn’t walk across the street to watch women’s basketball to set their DVRs for Iowa games. Bettors have taken an interest. They are using some of their discretionary money on Clark and the Hawkeyes.
Iowa guard Caitlin Clark celebrates after the overtime win of an NCAA college basketball game against Nebraska in the final of the Big Ten women’s tournament, Sunday, March 10, 2024, in Minneapolis. Iowa guard Caitlin Clark, center, addresses questions from the media during an NCAA college basketball “Selection Sunday” watch party Sunday, March 17, 2024, at Carver-Hawkeye Arena in Iowa City, Iowa.
“We saw the momentum slowly build toward the end of the regular season last year and then into the tournament,” said Grant Tucker, who heads up college basketball trading for Caesars. “Obviously, Iowa had that great run all the way to the final. So as the tournament went along, the betting increased. Her superstardom grew.
She also has affected futures bets, with Iowa going from 12-1 at Caesars to win the national championship to 6-1 because of the money from casual gamblers. The pros haven’t jumped in, preferring to stick with South Carolina, which is a minus-135 favorite.
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