Cadillac Escalade and Chevy Camaro Are the Next GM 'Brand Umbrellas'

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Cadillac Escalade and Chevy Camaro Are the Next GM 'Brand Umbrellas'
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Cadillac Escalade and Chevy Camaro are the next GM 'brand umbrellas:'

, codenamed K1. This would presumably sell well in key markets such as the U.S. and China. There is also talk of a more carlike modern-luxury segment-fusing all-terrain Escalade. Option number four is a high-end MPV that may initially only be sold in China, where the Toyota Alphard andThe third potential GM subbrand under evaluation is Camaro. "We did look at other successful standalone products like Silverado and Suburban but found them unsuitable for various different reasons.

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