Cable 2.0: Netflix and other streamers bring back ads after disrupting TV landscape - BNN Bloomberg

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Cable 2.0: Netflix and other streamers bring back ads after disrupting TV landscape - BNN Bloomberg
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Canadian Netflix users will see a new membership option starting Tuesday that costs less but comes with a catch: commercial breaks inserted into their favourite shows.

Canadian Netflix users will see a new membership option starting Tuesday that costs less but comes with a catch: commercial breaks inserted into their favourite shows.

Of the newcomers, Pluto TV debuts on Dec. 1 with more than 100 channels of free TV series, movies and sports that stream “live” online on a platform that mimics the experience of channel surfing, complete with the commercials. In Canada, the "basic with ads" plan costs $5.99 per month — less than the plans without ads, which start at $9.99 and peak at $20.99 a month.

He said Canadians were sold the idea of a commercial-free Netflix a decade ago which led other entrants in the market to mimic their approach with similar models. About 40 per cent of HBO Max subscribers signed up for its lower-priced ad tier, he said, while an average of 58 per cent of subscribers used the cheaper versions of Paramount Plus and Peacock.

"The devil is always in the details whenever a streaming provider introduces an ad-based tier," Levy said.

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