Creative Artists Agency acquired Kauffman Sports Management Group, an L.A.-based firm that represents NBA executives, as well as NBA and NCAA basketball coaches. The move comes as agencies look to diversify their businesses by expanding their rosters into areas such as sports and music.
Creative Artists Agency said Monday that its CAA Sports division acquired Kauffman Sports Management Group, an L.A.-based firm that represents NBA executives, as well as NBA and NCAA basketball coaches.The move comes as agencies look to diversify their businesses by expanding their rosters into areas such as sports and music. Agencies have been, with the rise of streaming and decline of TV packaging, as well as a long-standing writers boycott.
Under the deal, Spencer Breecker, Kauffman’s managing partner, will become CAA Sports’ head of basketball coaches and executives division. His clients include Michael Malone, head coach of the Denver Nuggets, and Steve Clifford, head coach of the Orlando Magic. Steve Kauffman, president of Kauffman Sports, will be in an advisory role at CAA Sports.CAA Sports now represents nine NBA head coaches, along with other executives and college coaches.
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