In addition licensing and brand partnerships, CAA will facilitate partnerships with 'blue-chip brands looking to enter the NFT space.'
on Friday said that it has signed one of the crypto-world’s most well-known collectors and tastemakers, the pseudonymous “0xb1,” and will help monetize their collection of NFTs through licensing and brand partnerships.
The collection includes NFTs from the “Bored Ape Yacht Club,” “Mutant Ape Yacht Club,” “Cool Cats,” and “Spunks by Spongenuity,” among others . CAA will also facilitate “advisory partnerships” between 0xb1 and “blue-chip brands looking to enter theThe deal continues an ongoing trend of talent agencies turning to the NFT space for novel IP. CAA recently signed Jenkins The Valet as well as NFT creators Micah Johnson and Mack Flavelle.
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