Ahead of her appearance at the Consumer Electronics Show this Thursday in Las Vegas, Deadline talked to CAA Chief Metaverse Officer Joanna Popper about preparing the organization and its clients to…
“AI technology is here and moving fast, and will only move faster,” Popper tells Deadline. “It is important for entertainment executives to understand this technology and its potential.”I see the metaverse as the future state, or the next evolution of the internet. This role helps our company and our clients get ready to maximize these opportunities.
DEADLINE You will be speaking about AI in Hollywood at this week’s CES conference. What’s the message you hope to convey? We have been using AI for years in our personalization recommendations, voice assistants, and chatbots, and now generative AI technology is here. This provides opportunities for entertainment companies and executives who recognize its importance to collaborate with technology leaders to create what it will mean for our industry.
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