BYD enters Brazil with new factory, brings an affordable EV. Big changes are coming.
“Workers of Brazil!” This was the cry that Gétulio Vargas, Brazil’s most influential politician in the 20th century, used to start his speeches.
This is very important for the Argentinian market as well because both countries have close commercial ties, and because Brazil — unlike most countries — can export vehicles to Argentina with very low or zero tariffs.Some of you may remember my rant about a month ago, an issue that has been consistent all over the region.
Pricing was so low for the Dolphin that it ended up being cheaper than the Renault Kwid E-Tech and JAC E-JS1, city cars with less power and much smaller batteries. It immediately triggered a response from several companies that lowered EV prices substantially to remain competitive. It’s telling that, despite significant tariffs, the Dolphin is cheaper in Brazil than in Colombia and Costa Rica, countries that have both exempted EVs from import duties.
As much as this is great news, one must point out that Brazil is a gigantic country where 2,104,143 vehicles were sold in 2022, so a few thousand electric units won’t make much of a difference. However, the price war that the BYD Dolphin seems to have started gives us hope this will be the year when the country finally surpasses 1% BEV market share. What do you think?99 is an urban mobility app owned by DiDi that operates in several Brazilian cities.
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