Viewership of the World Cup is on the rise in the U.S., but could it ever hope to beat the SuperBowl in ratings? Our San Diego Econometer panel considers.
Trends clearly point to growing U.S. interest in the World Cup, but viewership needs to grow much more over the next four years to exceed the Super Bowl. Interest in the Super Bowl more than doubles the World Cup according to Morning Consult survey. Even among soccer fans Super Bowl interest exceeds the World Cup. Two-thirds of Americans indicate little to no interest in the World Cup, despite higher and growing interest among the young.
’s brazen corruption may draw protests when hosted in less oppressive states, but the controversy might increase attention.: I think the Super Bowl will still have stronger viewership and commercial support than the World Cup as a single event even in 2026. However, given the host countries will include the U.S. — in addition to Mexico and Canada — the World Cup will come close and U.S. sponsors will spend more money.
and the NFL come 2026.The Super Bowl is enshrined as a national holiday where even non-football fans dress crazy, watch ads between the plays, and eat excessively as they pledge their return to a healthier diet and exercise beginning tomorrow. Many of the party attendees will not even know who is playing until they reach their favorite party spot. It has taken decades for Americans to perfect our Super Bowl party rituals, and it will take decades for the World Cup to compete.
World Cup has matches scheduled in 12 U.S. cities across the country which will draw a significant amount of attention and fanfare.The World Cup continues to gain in popularity and with many of the games played at U.S. venues, U.S. viewership will reach a new high in 2026. However, the media hype surrounding the Super Bowl draws in large numbers of non-sports fans who enjoy attending watch parties, the commercials, and the halftime show.
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