The first ever docufilm for Bulgariofficial is officially out on Prime Video! We chat with the brand's global CEO, Jean-Christophe Babin on his thoughts on the latest film, and becoming TIFF_NET's major sponsor!
Have you ever been curious about how luxury brands create their products? Or how the famous Serpenti necklace bywas crafted in time for last year’s Venice Film Festival? For the first time ever, the 138-year-old luxury brand takes us behind the scenes of how much work actually goes into a high-end jewelry piece. Now available to stream onfollows Lucia Silvestri on her daily to-dos as the brand’s Creative Director.
Initially, we were approached by Terminal 9 Studios after Netflix had produced a movie on the Valentino family. Which would have also been an appealing story to tell about the Bvlgari family. But while we were discussing which direction to take for the film, we eventually decided that it would be more interesting to go into the making of the jewelry, rather than a proposed saga. We preferred something that was more specific to really show what it takes to end up with a diamond necklace.
It feels amazing especially when iconic actresses like Liz Taylor have worn the brand. Hollywood has created a lot of visibility for Bvlgari, despite being a small family company. This was evidently one of the factors that really sped up the growth and globalization of the brand’s reputation. It’s gone above and beyond its initial Italian and European borders.
For us, it’s been a source of inspiration. We owe a lot to the film industry, as they constantly contribute to the creativity of the brand. Unlike our competitors, we are the only jeweller that originates from a city that’s known for its unique influence on western art and architecture. So, we feel it’s our duty to give back to the arts where they have contributed, which in turn has led to the uniqueness and durability of the brand.
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