BuzzFeed shares surged by a record on news that the digital-media company plans to use OpenAI to bolster some of its content creation.
BuzzFeed Inc. shares surged by a record on news that the digital-media company plans to use OpenAI to bolster some of its content creation.
“AI inspired content” will become “part of our core business” this year, including enhancing the company's famous quizzes, BuzzFeed Chief Executive Officer Jonah Peretti said in a memo to staff seen by Bloomberg News. He added that breakthroughs in artificial intelligence will be “opening up a new era of creativity.”
The move toward AI-assisted content comes as OpenAI's viral chatbot faces a barrage of critics and believers alike. BuzzFeed's stock move Thursday is reminiscent of the crypto and blockchain craze five years ago when shares of a company would surge when it announced a potential partnership or entry into the popular sector.
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