South Korea’s antitrust watchdog will levy a fine of 2.8-billion won ($2.2 million) on Tesla for alleged violations of the nation’s advertisement law, dealing a setback to the US carmaker that’s seeking to expand its presence in the Asian country.
Tesla falsely promoted and exaggerated the driving range and charging speed of its electric cars as well as the estimated savings on fuel costs by using its vehicles, according to a statement from South Korea’s Fair Trade Commission on Tuesday. The Elon Musk-led company changed that advertisement on its Korean-language website last February when the watchdog initiated an investigation.
As of end-September, Tesla had sold 45,812 battery-powered vehicles in South Korea since opening a local office in 2015, according to the transport ministry. The sales volume made it the third-biggest green car brand with a local market share of 13%, just behind domestic car makers Hyundai Motor Co. and its unit Kia.
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