Business leaders are more likely to support the idea of a purpose-driven corporation than other Canadians, survey finds
Businesses need to contribute to the solution of society’s problems, many Canadian company executives say in a new survey – though their support is less enthusiastic when presented with tangible ways of accomplishing that.
To the centre, an authentic corporate purpose “leads the executive team to aim not only at increasing earnings to the benefit of shareholders, but to consider the needs of their other stakeholders – employees, customers, the environment and the communities in which they operate.” For the first statement, “the purpose of a corporation should be to benefit all its stakeholders, including shareholders, employees, suppliers, the communities where it operates, and the environment,” 63 per cent of business leaders expressed strong agreement, as did 63 per cent of shareholders. Just 56 per cent of non-shareholders offered strong agreement.
“The data shows a clear progression related to purposeful corporations: the public, shareholders, and [then] business leaders, who are both more familiar with the topic and more supportive.”
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