Typography influences trust in design. Explore how typography shapes trust, from fonts to spacing, and why magenta is the least trusted color
BUSINESS INSIGHTS: Finger Lickin’ good logos
The general public considers the gravitas of wordmarks rendered in an extra bold font the most trustworthy. Generous letter spacing, perhaps suggesting transparency, is perceived as more trustworthy by both the design community and the public. Kaizer Chefs could be set to release one of their versatile defenders after seeing his time at the club being plagued with injuries…
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