Is your go-to BurgerKing order about to change?
The burger brand was up by 11.3% in same-store sales during the final quarter of 2021, with the same metric up by 1.8% in the U.S., showing that its biggest performance struggles are still taking place in the home market.
These menu changes come as the latest in line of several cost-cutting measures Burger King has been implementing since last year. In October, executives said the chain will begin phasing out paper coupons, which have served to get customers in the door for decades. Jose Cil, the CEO of Burger King's parent company, said the goal was to"For years, we've been spreading ourselves too thin across too many messages with mixed results . . .
Burger King's entire menu is expected to get more expensive this year, as the chain combats inflation. However, the company declined to provide specifics on when exactly the price increases are expected to be applied.Mura is a Deputy Editor leading ETNT's coverage of America's favorite fast foods and restaurant chains.
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